Brand design for a new hotel chain

Elaya is a new European hotel brand that aspires to be the home away from home. The ‘e’ globe logo symbolizes internationality and connections. Elaya is fostering a deep alliance between guests, the staff, and the destination itself.

From branding workshops, over naming, photography guidelines and web design to signage, we accompanied the entire process. The unique color palette, which combines lively colors with a special touch, is one of the most memorable branding elements of Elaya.