Designing life & death

ahorn is inspired by the fascinating and challenging nature of death and life transitions. Within the Ahorn Group (with 270 funeral homes throughout Germany), the startup aims to promote the idea that these events can not only be shattering, but can also have fulfilling moments.

The vision is to foster a holistic culture of living, dying and grieving - for a society that deals with these issues in an open, competent and empathetic way. Our task was to give ahorn’s vision a contemporary and inspiring brand design.

© Photos by Philipp Gerlach